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The mission founded on decentralisation
Building a Food System Revolution

EARTHLI : Building a Food System Revolution

The Mission behind our brand

Co-Founder

H i r a n g a

Co-Founder

A s h i n i

A Revolution led by people : for the people
Building a Food System Revolution

Manifesto

The Mission behind our brand

Our Research
Building a Food System Revolution

The Problem : Global Food Systems

The Mission behind our brand

Utility to accelerate more equitable, decentralised food systems across our cities
Building a Food System Revolution

HODL : LIFETIME UTILITY & LONG-TERM ROADMAP

The Mission behind our brand

Quick Facts:

Quick Facts:

Quick Facts:

Quick Facts:

The Data

Quick Facts:

💔 Food Disconnect - 83% of us feel disconnected from where our food comes from; we don’t see how food is grown or the environmental impact; nor have skills to grow our own local food, unlike older generations.
🚜 Industrial Agriculture - Agriculture is the 3rd largest contributor to Climate Change, often dismantling wild ecosystems to feed increasing global populations.
🍎 Food Waste - 50% of all food produced is wasted: 75% is sent to landfill from our homes; 25% never leaves the farm.
🗑 Landfill Emissions - If Global Food Waste were a country, it would be the World's 3rd largest GHG producer.
🚛 Food Miles - Food on the average dinner plate travels 2400-4000km before consumption, often wrapped in plastic and refrigerated to death.
🍃 Nutrient Loss - Fresh veg loses 30-90% of its nutritional value in 24hrs. Food in supermarket cold storage is often months to even a year old.
Supply Chains - As experienced with COVID-19, pest plagues, heatwaves, bushfires and floods, our food supply chains are easily disrupted by environmental events that are worsening with Climate Change; and our Food Systems are contributing to it.
🍞 World Hunger - 821 million people still go hungry worldwide.